In uncertain times, people aren’t looking at features—they’re looking for peace of mind. Intuit’s payroll package offered relief to first-time employers, but the messaging needed to do a better job of connecting emotionally with their audience.

From ads and drip email campaigns to landing pages and sales scripts, we focused on content that would move people along in their search for information. By supporting the customer journey, Intuit positioned itself as the first place businesses could turn if they ever needed help.